BEAUTY'S EMERGING ETHNIC FRONTIER
Why Canadian cosmetic companies need to start engaging ethnic consumers.
Communications, copywriting, and editorial content— here's what I do with words:
WRITING SAMPLES
DON'T LEAVE A CHIP ON YOUR MUSLIM MARKET'S SHOULDER
Tesco's recent merchandising gaffe highlights the need to understand a market before trying to engage it.
IF CANADA IS SELLING TO STUDENTS— WHY AREN’T BRANDS?
The federal government hopes to double the number of international students in Canada by 2022. Are brands doing enough to target this influx?
Poetry
Brand poet by day. Instagram poet by night.
CREATIVE WORK
From print and television, to digital and social— here's what I do with ideas:
